Services for Marketing Managers - Cyngus Technologies

With ViSight reports, Marketing Managers have an additional tool to help measure campaign response and identify where customer groups are located.

With the information provided you can monitor campaign activity and see exactly who called, when they called and which geographic area the greatest response came from.

Measure call response to marketing campaigns

Marketers want to know...

• Did we receive a high number of responses to our campaign?
• Were the calls made in response to a particular media channel i.e. during a t.v. or radio ad?
• Which areas did they originate from?
• Which areas didn’t respond as expected?
• Have we targeted these areas previously?

Know where to target future campaign activity

Exchange Area Summary Report click to view sample

• Identify the exact location of incoming calls
• Measure marketing response by district
• Determine if your response is from your target market
• Identify areas that did not respond

Know what response your advertising generated

Day Of The Month And Hour Of The Day Report click to view sample

• Match calling data against your advertising time schedule to see what kind of response your advertising investment generated
• Know when is the best time of the day / night to run radio / TV advertising

Get the full picture of where your customers reside

State / Regional Summary Report click to view sample

• Identify areas of opportunity in new markets based on call demand
• Compare call response to population distribution
• Get to know how many customers prefer to communicate over mobile so you can consider promoting your company via SMS (text messaging)